Whether you're an enthusiastic beginner or aspiring to turn your passion into a profession, our Basics of Photography by Georges & Samuel Mohsen' workshop is tailored just for you. Over the span of eight comprehensive sessions you'll gain the key insights and practical skills needed to seize control of your camera's capabilities. Designed with beginners in mind, this course is your gateway to understanding the inner workings of your camera. Delve into the heart of photography as we unravel the symbiotic dance of Shutter Speed, Aperture, and ISO – the trio that wields the power to transform your captures into masterpieces. Discover the secrets of framing, angles, and perspectives that breathe life into your subjects and scenes . Join us and embark on an enriching journey that will empower you to wield your camera with skill, creativity, and a newfound sense of wonder. Course Outline: Lesson 1: • Course Overview. • Basic Functions of a Camera.
 • Introduction to the Anatomy of the Camera.
 • Evolution of Photography, How it works. Lesson 2: 
 • Intro to Exposure Triangle.
 • Shutter Speed.
 • Aperture / F Stop.
 • ISO Lesson.
 Lesson 3: • Field trip + Research assignment. Lesson 4: • Depth of Field.
 • Light Metering Modes and How to use them Effectively.
 • Exposure compensation.
 • White Balance.
 • RAW vs. JPGs

 Lesson 5: • Composition.
 • How to achieve a well-balanced photograph.
 • Perspective, Angles and lenses.
 • Rules (and when to break them). Lesson 6: 
 • Workshop (field trip 2 hours). Lesson 7: •Photoshop & Lightroom Lesson 8: • How to Select Pictures?
 • Project discussion. Course Duration: 8 Sessions (6 indoors + 2 Field-trips)

 Having a DSLR is a must.
 Certificates & materials included.

Photopia Photography School is hosting this Creative Studio Lighting workshop with one of the most creative fashion & portrait photographer Abdallah Sabry. Whether you shoot portraits, products or fashion, learning lighting is essential. After all, photography is light. This 5-day workshop will take your photography skills to the next level. Learn how to read light, know about studio flashes, light modifiers and more. Practical demonstrations allow the students to build the confidence needed when using studio lights for any shoot. Course Outline: Day 1 (Theoretical, 4 hours): • Quick recap on how the Camera works. • Exposure Variables • Introduction to Studio Environment • Qualities of light Day 2 (Practical , Theoretical, 4 hours): • Setting up Studio • Light shaping modifiers • Gear and how it works • Lighting Patterns • Light setups using one/multi light/s • Low key vs. High key Day 3 ( Practical , 7 hours ) Team project • Practical demonstration • Creative lighting techniques • Contrast and separation • Portraits in Classical setups • Low key vs. High key Product shots Day 4 (Practical , 7 hours) • Project/Assignment for the students. Day 5 (Theoretical, 4 hours) • Project Evaluation • Critique Session • How to read light • Setting up your own studio • What to buy/where to buy • How to develop your Portfolio Attendance is subject to portfolio submission: Please send maximum 10 photos, that shows your basic photography skills. What our past student said about the workshop & the instructor: “The material, information and instructor were very good”. Yasmin Mohamed Mostafa “The instructor is so professional and co-operates so good, the environment is so friendly, and all the equipment's are available”. Ahmed Sami “The instructor is so professional, and the atmosphere is very encouraging to learn “. Shereen Shawky “The instructor was knowledgeable, and the course met my expectations “. Mariam Emad Halim “Theoretical and practical are mixed together in a way to be understood “. Mohamed Anwar

Learn how to manipulate photos by Joining the world of Realistic Photo Compositing and Retouching by Hosam Ahmed. You will learn how to realistically compose an image, starting with the material scout, ending with the final grading. The instructor will be preparing an artwork that is made for that workshop, fully finished, fully composed, our workshop is going to be building that artwork again from scratch, you will be provided with the materials that will help you build that artwork, the progress and building of that artwork will help you grow your composition and manipulation skills, using the tips and tricks he will provide you with. And that is the whole idea of the workshop, you will get to see him working on artwork and building it, and you will get to do that with the instructor step by step. Workshop Structure: - What is composition? “A small talk about visuals and creating them) -Getting started with an idea. -Sketching the idea. -Scouting for materials. -Choosing the look and feel. -Initial Composition. -Setting the mood. -Matching the Colors. -Lighting. -Color Grading. -Finalizing your artwork. Day one: -Talking about visuals and composition in general, including lighting, colors, nature and artist mind set. -Learning basics of composition. -Choosing the right photos for your artwork. -Looking at references and mood boards of the artwork that we will build. -Getting started with the sketch. -Setting up the composition. -Starting to match the colors, while taking about colors and how it acts the viewer. Day Two: -Talking about LIGHTING, the most important thing about this workshop, and the only subject that will take much of our time. -Starting to light up our scene. -Looking at references of the kind of lighting we will go with. -Trying several ways of light, and the difference between each of them. -Completing the scene, from composition to color matching to lighting to extra elements of interest. -Color grading the scene. -Final touches to wrap up the visual. Day Three: -It will be mainly talking and chatting with each other about many subjects, how to quickly improve your skills?, what to watch and what to ignore? How to choose my style of work? Understanding the market and how it works, how to get my work to be recognized? Branding yourself, and getting more exposure. -You will be preparing a list of questions that you need to ask me or any wonders you have about the advertising field. -I will be preparing a task for you to do and get back to show it me in day four, we will discuss it, fix it if it needs any, and enhancing it a little. Day Four: - YOUR TASK. Important notes: Certificates & materials included. Attendance is subject to portfolio submission. Terms and conditions: Attendees must: -Be confident in using Photoshop basics and fundamentals and tools. -Be passionate about the advertising field, and looking forward to have it as a full time job. -Have a Laptop with Photoshop installed (2016 or later), to be able to work along the instructor.

Transform your images into mystical art pieces in this color grading Workshop with Menna Hossam. You'll learn how to build your own coloring style and how to utilize adjustment layers to create gorgeous color tones for your images. Workshop Description: In this course, you will learn the art and techniques of retouching and color grading to create stunning, visually captivating for photographs. Whether you're a beginner or an experienced photographer, this course will empower you with the skills and knowledge to transform your images into true masterpieces. Course Outline: Introduction to Coloring in Photography * Analyzing iconic photographers and their styles. * Importance of retouching and color grading in photography. Fundamentals of Retouching * Introduction to retouching tools and software (Adobe Photoshop, Lightroom, etc.) * Basics of skin retouching: blemish removal, skin smoothing, and texture preservation. * Hair retouching techniques: managing frizz, stray hairs, and enhancing volume. Advanced Retouching Techniques * Fine-tuning facial features: eyes, lips, and teeth enhancement. * Clothing and background retouching: removing distractions and imperfections. * Creating realistic and natural-looking results Introduction to Color Theory. * Understanding the color wheel and its significance in photography. * Color psychology and its impact on viewer perception. * Harmonious color schemes and their application in photography. * Utilizing color contrast for visual emphasis and storytelling. Color Grading in Photography * Introduction to color grading tools and techniques. * Achieving a cohesive color palette in your images. * Split toning: enhancing highlights and shadows with different hues. * Creating mood and atmosphere through selective color Case Studies and Practical Applications. * Analyzing real-world examples of paintings. * Deconstructing colors in famous artworks. * Hands-on practice sessions: applying learned techniques to your own photographs. * Instructor-led demonstrations and personalized feedback for students' work. Practical Application and Hands-On * Hands-on exercises to apply color grading techniques. * Individual projects with instructor guidance Portfolio Review and Closing Remarks. * Review and discussion of participants' color graded images. * Final feedback. * Resource Materials: Access to downloadable resources. This workshop aims to empower photographers to harness the full potential of post-processing techniques to elevate their photography. - Basics of photoshop & knowledge of basic tools is a prerequisite to attend. A laptop with photoshop is a must! Portfolio submission is a must.

This very intense workshop by Hayman will take you to a whole new world of portrait photography. You will learn to capture both the face and the emotions. You will be trained on how to use lighting to create different moods but also through directing and interacting with your subject in order to end up with a most expressive portraiture portfolio. Day One: - A rich slideshow & review of many portrait photography schools, moods, styles (street, studio, photojournalism portrait photography & more) - Review of Ahmed Hayman’s work - How to deal with your subject & make them a partner in your image: Emotion controlling & directing: Extracting, triggering & shooting many human moods/emotions: stress, relaxation, pressure, love, happiness, misery, etc - How to be original. -The “Right Timing” exercise. Day Two (6-8 hours of practical shooting): - Lighting Techniques (artificial & ambient light practical shoot) -Practicing on many faces with different expressions. Pairing up students randomly and shooting will be based on a brief from the instructor. - Practical shooting of a special character (persona). - A professional photo shoot with the professional model. Day Three: - Editing & critiquing the student work. - Portraiture post production techniques & skills. Workshop Duration: 3 days (22 hours) What to bring: - Your DSLR with fully charged batteries & empty SD/CF memory cards (minimum 4GB or larger). - Lens in the range of 50-105mm. - Laptop with a copy of CS6 installed on it (you can download the one -month trial off Adobe’s website in case you don’t have it). Laptops will be needed only on Day 3. (Do not download the trial CS6 too early before the workshop as it only lasts for 30 days. Who should attend? Confident beginners (who have a very good control of their DSLRs) and above. No Photoshop previous skills needed. Maximum number of attendees: 10 Attendance is subject to portfolio submission.

Meet the amazing photographer Mohamed Khattab in Lightroom Editing Workshop. Workshop Outline: Day 1 -Why use Lightroom? -Optimising Lightroom. -Understanding the Library workspace. -Importing photos into Lightroom. -Develop panel deep-dive. -Efficiency shortcuts. -Camera capture modes, controls, and filters. -Navigation, sorting, and viewing options. -Introduction to color theory. -Work with different file formats. including RAW, TIFF, JPEG, and DNG. Day 2 -Sessions on low-light, portrait, and editing techniques. -Cropping photos, adjusting exposure, and using the tone curve. -Brush, linear gradient, and radial gradient tools. -Adjusting colors. -Optical and geometric corrections. -Creating your own style. -Export settings to maximize quality. -Final touch-ups & the Orton Effect. -Creating your own Instagram filter.

"Good news! We're bringing back our morning classes!  Whether you're an enthusiastic beginner or aspiring to turn your passion into a profession,  Join us for 'Basics of Photography' by Aladin Abdel Naby. Start your day with creativity and learning.  Course Outline: Class 1 (Equipment) - Talks about the different camera settings and how they will be used to take successful pictures. Also talk about lenses; differences and properties and what to choose for what kind of situation. Class 2; & Exposure - (Exposure) | The true photographer prefers to shoot in manual mode so as to have full control over his image. So we will talk about shutter speeds, apertures and film sensitivity (ISO) and how they are all connected in getting a good image. Class 3; Motion  (17 January) - Motion is a technique in still photography that adds drama and beauty to an image. There are several techniques, and we will learn how to apply them. Class 4; Depth of field DOF - Another technique to make the point of interest in an image stick out and easily identified. Class 5; Light & lighting - (Light) Light is the most crucial factor in picture taking, and there are several sources and kinds. We will be talking about all of them and stressing on using flash creatively.  The first part of the course is the technical aspect i.e. getting a picture shot correctly. Now comes the aesthetic aspect which is, not only shooting it correctly but shooting it beautifully. Class 6; Composition   - The first part of the course is the technical aspect i.e. getting a picture shot correctly. Now comes the aesthetic aspect which is, not only shooting it correctly but shooting it beautifully. - Practical day at Photopia Class 7; Practical day Class 8 (The Basics in Photoshop)   - Photoshop to digital photography is what the darkroom was to analog photography. Any shoot is not only the shooting of the image but processing it as well. That is the postproduction phase and if the shoot was not adequate Photoshop will enhance the image. Class 9: Field trip (Practical Day) Class 10: Reviewing the field trip pictures Important notes: Maximum 8 attendees. Having a DSLR is a must. Certificates & materials included.

Photopia is back with Kegham’s career-changing 7-day intensive workshop on art direction and image making. This bootcamp workshop is a marathon of methodologies and processes where we explore story-telling, concept-development, visualization and communication as tools for articulation and expression within the fashion realm and beyond. This workshop is designed for highly motivated students or professionals in the creative fields (visual artists, performing artists, designers, stylists, photographers, makeup/hair artists, editors, film-makers, art directors, writers…). The contemporary fashion industry cannot operate without the image which turns its commodities into manifestations of fashion. In fashion, we consume an image before we consume a product, and to many the image is the actual and only commodity. Image-making in any line of practice of the creative fields, primarily entails applying strategies of creative direction before employing specialized skills for the corresponding practice. Art direction is the global process of creating a story or a concept for a fashion brand, collection, magazine, photo-shoot, film, visual merchandising, design practices etc… The approach of this workshop is anchored in concept development and story-telling, and it addresses the global methodology of art direction and image-making which can be applied to a variety of practices in the creative arts beyond fashion even if the main framework of this workshop is fashion. Through practical projects (individual and in teams), theoretical lectures and presentations this workshop will immerse the workshop participants in the creative process, skills and methods of image-making and art direction. PARTICIPANTS ARE EXPECTED TO DEDICATE THEIR FULL TIME DURING THE 7 DAYS OF THE WORKSHOP. IT IS ADVISABLE NOT TO HAVE ANY OTHER COMMITMENTS DURING THE WORKSHOP PERIOD. Profile of the workshop participant: · Professionals or students who have had professional, academic or personal experience doing work in the creative and communication fields (visual artists, performing artists, designers, stylists, photographers, makeup/hair artists, editors, film-makers, art directors, writers…). · Open for beginner, intermediate and advanced level. · The participant must be at ease with manual work, experimenting and altering objects / garments / accessories / materials (no fashion design experience required!).
 · Participants should be highly motivated and fully committed for the entire period of the workshop.
 · It is preferable to have a working knowledge of InDesign and Photoshop but it is not mandatory.It is very important to have a laptop and camera (DSLR, point-and-shoot or even a good mobile camera). Content & Learning: Presentations, lectures and exercises will address these topics: · The fashion system · Understanding the fashion image · Fashion photography & representation · Key iconic fashion photographers · Contemporary fashion photography and image making · Concept development & story-telling · Creative fashion styling · Genres of fashion editorial shoots · Moodboard methodology for creative projects · Understanding the significance of layout · Process of a fashion photo-shoot The practical part of the workshop will be through the Context, Narrative and Interpretation Game which is a series of accumulative projects of different stages that mainly end in photos or video in every stage. The whole process begins by interpreting a simple brief and takes this as a starting point on which more complex briefs are gradually added. These exercises stress on the skill of story-telling and narrative building as the central element for creative projects in general and fashion photo/video shoots more specifically. This will further allow the students to understand the deep relation between analysis, interpretation, personal identity and image-making in their practice. Before the first day of the workshop the confirmed participants should prepare and research some references for a personal concept / idea for a photo-shoot. PARTICIPANTS ARE EXPECTED TO DEDICATE THEIR FULL TIME TO THE WORKSHOP DURING ITS PERIOD.

This long-awaited workshop is designed for all intermediate level photographers who apply to use her techniques on any genre such as portrait, fashion, fine art, or advertising. This is an intensive four-day learning curve to bring out the best of your creativity and help you generate new conceptual concepts for your professional images. From concept to application, this is designed for intermediate level and it presents the full workflow of Lubna's practice. The workahop will cover: - How to come up with ideas? - How to prepare your story. - How to manipulate your ideas to art work. - Story-telling. - Art Direction. - How to visualize the image. - Using props in the shoot and in natural light. - Planning your photoshoot. - Posing your model and understanding their body language. - Editing. The workshop will teach you how to first read your image and your concept. It entails bringing up your own creative idea, how to prepare for it, how to choose your props, how to pose the model and read & direct her/his body, shooting it via natural light and use photoshop to enhance your fine art image.

The comprehensive 3-day Food Styling: Up-close & Personal Workshop by Hoda El Sherif and her Flavor Republic. Who should attend? This workshop is for aspiring food stylists, recipe developers, food bloggers, chefs and food photographers. What will be covered? Mood board development, ingredient shopping, props selection, commercial & editorial styling, recipe videography by the best in the region, Hoda El Sherif. 1. Editorial style photography, like magazines and blogs. 2. Commercial style photography. 3. Recipe Videography. Hoda & her team will cover the whole process from sourcing ingredients till styling. During breaks, the workshop will include a variety of speakers from the industry, in a casual format. Day One - Theoretical: Throughout the first day of the workshop, participants will discover the history of food styling and learn all about referencing, mood board creation and propping. A guest speaker from a Cairo-based digital agency will give the participants their first creative brief! Day Two - Practical: On the second day, participants will go on a shopping spree! They will purchase all the ingredients they will need from a supermarket. Participants will focus on editorial photography as well as recipe videography, in an interactive and hands on session. Day Three - Practical: Participants will step out of the studio and into the kitchen! They will spend half the day at one of Cairo's top restaurants, Crave, where the workshop will take place inside the kitchen for a real-life feel, and participants will learn all about commercial styling and photography, including how to create an appetizing consumption shot. If you want to apply, please send 5 images of food-related work (or a link) plus a short statement of why you want to join

This Basics of Digital Videography Course makes you take control of your camera! This hands-on, practical course is for beginners who want to take up videography as a profession or amateurs who have a Digital SLR camera but are unsure of how to progress from the automatic mode. You’ll be introduced to the basics of how aperture, shutter speed, ISO, lighting and composition control the creative Process of capturing videos. Course Outline: Lesson 1: •History of Film Cameras •Explaining How Video Works •Transition From Film to Digital •Focus •Introduction to the Exposure Triangle -Aperture -Shutter Speed - ISO •How to Use Your Camera -Basic Camera Functions Lesson 2: •Exposure Triangle and Focus Practice •White Balance •Frame Rates -Creating Slow Motion •Composition -Center frame -Rule of Thirds -Leading Lines- Framing Lesson 3: •Camera Movements -Pan - Tilt - Track - Crane - Dolly In & Dolly Out •Getting Stable Handheld Camera Movement. Lesson 4: •Workshop. •Basic Lighting. Lesson 5: •Sequencing. •Basic Editing. -Getting Familiar with Adobe. -Premiere Interface. - Basic Video Editing Tools. - Creating a Sequence. - Editing a Basic Video. - Editing to the Beat. Lesson 6: •Workshop II Lesson 7: •Project Viewing and Discussion. Important notes: Maximum 8 attendees. Having a DSLR is a must. Having a laptop with Adobe Premiere is a must. Certificates & materials included.

Discover the Art of Composition, Lighting, and Storytelling in Our Intermediate Photography Workshop. You will learn more about camera technicalities, exposure techniques, composition Tactics, and photo post-processing, Join us in the Intermediate Photography: Composition, Lighting, and Storytelling by Georges and Samuel Mohsen. This 7-day photography workshop equips participants with essential technical skills and storytelling. It begins with an introduction to camera mechanics and composition, followed by a practical field trip to apply these skills. The course emphasizes storytelling through photography, exploring both short and long-term projects, and drawing inspiration from renowned photographers. Participants will also learn to organize their work, plan individual projects, and receive ongoing feedback. The workshop concludes with a final project review and discussions on developing future work, ensuring a solid foundation for continued growth in photography. Day 1: Introduction to the Workshop - Overview of the workshop structure and objectives. Participant Introductions - Participants present their photography work to the group. Technical Review - Revisiting the technical aspects of participants' cameras. - Discussion on the exposure triangle, composition techniques, and basics of post-processing skills. Day 2: Photography Field Trip - Practical session on applying techniques discussed on Day 1 in a real-world setting. Day 3: Field Trip Photo Review - Group review of photos taken during the field trip. - Focus on light and composition. Day 4: introduction to Storytelling Through Photography - Understanding long-term and short-term photo stories. - How to build a photo documentary reportage by covering an editorial story. - Inspiration session by reviewing works of renowned photographers, including local ones, and exploring various storytelling approaches. Group Discussion - Discuss individual projects and approaches to storytelling. Day 5: -Arranging and Archiving - Introduction to filing and metadata. - Brainstorming Session - Individual photography project planning. - re-Production Discussion - Importance of pre-production work, communication, and organizing resources. - Weekend Assignment - Participants start their photo projects. Day 6: - Group Feedback - Review of participants' weekend assignments. - Group discussion on ways to improve and move the story forward. - Guidance on Editing and Sequencing - Help participants create cohesive and impactful narratives through editing and sequencing. - Reflection and Assignment - Discuss improvements and provide an assignment to further develop projects. Day 7: - Final Review - Review and discuss completed projects. - Future Project Development - Discuss ways to develop other photography projects and future work. This course requires a completion of Basics of Photography Course. Course Duration: 7 Sessions (6 indoors + 1 Field-trips) Having a DSLR is a must. Portfolio submission is a must. Certificates & materials included.

Photopia is excited to bring you Toufic Araman, a top photographer in the region, for the first fashion photography workshop in Egypt. For some time now, photographers have been asking for this workshop. So, Toufic and Photopia are thrilled that he is finally sharing his insights. The workshop will be an in-depth introduction to fashion photography, aimed at helping you understand what goes into the making of a top international level fashion shoot. Working with a professional team, you will learn about the ingredients that go into producing and executing such a shoot: from concept creation to choosing, recruiting and directing talent; from light shaping tools to reviewing work by world-class photographers. In addition, you will be getting the scoop on the business side of the industry; especially invaluable are the insights on the local Middle East markets. Araman will also discuss his personal experience and his business model. Content description (2 days - 18 hours). Day one: Day one will be conceptual; Araman will share his knowledge on the fashion photography industry and his approach to tackling assignments from concept to production to shooting. We will discuss different styles of fashion photography, top fashion portfolios; techniques review and what is “IN” and “NOW” globally. Araman will be sharing a variety of his lighting techniques and tricks from specific shoots in his portfolio. We will go through conceptual use of light that will leave you able to think and see about light. We will wrap the day with a group portfolio critique. Day two: Araman will be putting it all into practice at a fully equipped venue where he will use different lighting set-ups. Toufic will bring a full international team (a model, make-up/hair artist and a fashion stylist). You will watch Araman direct the shoot; then you will get the chance to shoot with his guidance and on the spot critique by his team. End of the second day: Informal outing with Toufic Araman and his team for dinner where the conversation extends and networking begins with like minded creative people. BONUS: Toufic will select one photographer from the workshop to join him in his shoot in Egypt right after the event. Workshop Language: The workshop will be conducted in both English and Arabic. Photography level: Intermediate/Advanced. Knowledge of studio lighting and light shaping tools are required. This is a high level fashion photography workshop and it does not focus on lighting techniques or use of strobes (basic knowledge of lighting will not be taught). Equipment Required: Camera, lenses (85mm prime/24-70mm recommended), memory cards, camera charger, laptop, tablet (or mouse), portfolio (whether printed, presented on an iPad or laptop).

Food photography have evolved in the last few years and it has become an art in its own. It is not just shooting food in a plate, it has many sides, styling, lighting, skills. In this workshop you are going to enter the world of food photography and how it takes to be a food photographer. Food Styling will be done during the course by a Professional Food Stylist. Workshop Outline: Day 1 The food culture food photography history and trends Image usage and pricing shooting food food styling Lighting for food photography Day 2 Practical work on a various sets of dishes and on two sets of lighting, one with available light, and one with strobes in the studio. Food & food styling are also provided. Day 3 Practical retouching/editing work on the pictures taken on day 2 by professional food editor. wrapping up on the past days and brief summarizing. Requirements: This workshop is for intermediate level photographers. You need to know how to control your camera well and have a good knowledge about studio lighting. Also Food Stylists can join.

Learn how to create beautiful and vibrant food shots in this 3 day food styling course. The workshop provides an in-depth overview of the key principles on how to style your food effectively for the correct camera angle in order to create delicious and mouth watering images. In these 3 days you will broaden your skills in composition, food prep and prop styling the images . * We will have guest speakers the amazing photographers YEHIA EL ALAILY and SALLY ABOULEZZ. *This workshop is for anyone who has been trying their best to get into food styling and needs to learn more about the field, food bloggers who wants to improve their styling and photography skills and food photographers. What will be covered? Day 1: Food Styling overview. Learning about the tools and equipment’s Different food styling for different mediums. Attendees to get a brief in order to work on their mood boards. You got the job… so whats next? Day 2: Working on the mood board and picking the correct props. Preparing for the Project Demo showing difference between styling for Advertising and editorial. Tips and and tricks. Day 3: Attendees to put together all the info they have learned in the past few days to create their own images. Receive constructive feedback regarding styling and lighting. Certificates & materials included.

This is a conceptual photography experience with Salma. You will learn how to think of a concept, build it together and execute it. You will watch Salma create and shoot her own concept then she will assign each group a specific theme to direct and shoot under her guidance. Then you will work on your own idea, execute it and submit it on the last day of the workshop. You will also learn how to use minimal resources to implement your photography project. Theory & feedback will be at Photopia & the practical part will take place at the mesmerizing buildings of Downtown Cairo (Dakhly West El Balad). Session one: Introduction to conceptual photography & concept creation (theory & lots of visuals) Session Two: Salma will create a demo shoot based on a concept of hers and the participants will watch the whole process from idea to execution. This will a full day experience with Salma on how she thinks and implements her ideas with minimal resources with a model. This is be an extensive learning experience by observation. Session Three: Salma will pick random challenging topics and will assign each group of participants such theme and each will be challenged to direct it and execute it within a specific time frame. Salma will give feedback on the spot. At the end of the day, each participant will decide on his own concept and communicate it with Salma. This final concept will be executed over the following days by each participant on their own. Session Four: Submit the final project & feedback by Salma. Attendees level: Confident Beginners & Intermediate.