Advertising Photography: Adding Value to the Industry
A full educational experience for aspiring advertising & Product photographers & creatives in the field (including retouchers, creative directors, & stylists)
1. Where you stand in the industry.
2. Value chain.
3. Deep dive into the industry.
4. Interpreting briefs.
7. On set challenges.
8. Post production.
9. Final output.
Amr and his team will engage their participants with a simulation to real advertising workflow from brief to final image going through building a concept and storyboard, styling, shooting, retouching ending with a final image with application on product photography. A real photography roller coaster is awaiting you.
“Adding Value To the Industry” by voicing out loud your point-of-view throughout the crafting (production) process. The more your role shrinks the harder it gets on both sides." - Amr El Massri
ABOUT THE INSTRUCTOR
About Amr El Massri:
Amr El Massri built a successful career in advertising and ended this career passionately as a Senior Art Director at Leo Burnett, late 2008. He founded Leap Studios to provide hi-end imagery solutions for local & regional markets. He is currently the CEO of Leap Studios and he’s responsible for overseeing the quality standards of all elements throughout the process of imagery development from the very first briefing moment till the perfectly crafted final product.
"IS TO METICULIOUSLY TAILOR UNIQUE IMAGES THAT ARE AN OUTPUT OF CAREFULLY PLANNED PROCESS”
"TO BE THE PORT OF CALL FOR IMAGE TAILORING IN THE REGION”
Leap contributes to any social program without any fees, we get advantage of any opportunity to teach anyone willing to be in the same domain and we sponsor any initiative related to our domain from 101 photography sessions to advanced image crafting sessions in both KSA & Egypt for the time being.